Question

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's

a. selective perception.
b. conversion rate.
c. post-purchase dissonance.
d. position in the evoked set.
e. reference group influence.

Answer 1

conversion rate

Step-by-step explanation:

Based on the information provided within the question it can be said that the attention-getting device is designed to improve the site's conversion rate. This term refers to the number of visitors that actually end up making a sale which, are the customers that actually generate revenue for the company. Which is why they are targeting them.