Question

Johnson’s Fruit Farm is one of several stores in the county where customers can purchase locally grown fruits and vegetables. However, Mrs. Johnson also offers weekly workshops in her store on topics such as canning, healthy eating, and how to grow a garden, which no other store in the county does. By offering these unique workshops, the Johnsons are engaging in strategic positioning.

A. True
B. False

Answer 1

A. True

Step-by-step explanation:

Strategic positioning is defined as what a company does to best serve its customers and have an edge against its competitors. Strategic positioning is doing something that differentiates your company from its competitors and endears you to your customers.

To effectively position your company brand strategically, you must study the business environment (competitors), try to understand your customers etc. Strategic positioning differs, some companies position themselves strategically by reducing the price of their products to make it cheaper than their competitors, some advertise etc.

Mrs Johnson offering weekly workshops on various topics which no other store in the county does, is a form of strategic positioning as it differentiates her store from the others and endears her to her customers.

Answer 2

The correct answer is A. True .

Step-by-step explanation:

The strategic position tries to identify the external environment, resources, competencies and capacities of an organization, as well as the expectations and influences of the interested parties, in other words, the development of the SWOT matrix.

The strategic positioning has been established as one of the main alternatives for the performance of organizations, since in addition to allowing companies to differentiate themselves from their competitors and give added value to the product and / or service they offer, they respond to the needs of buyers, leading not only to the satisfaction of the same, but achieving the favorable perception of customers, for the company, including loyalty for the product or service, which today is a great challenge, due to the strong competition.