Question

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.

Answer 1

Strivers

Step-by-step explanation:

Based on the information provided within the question it can be said that the segment that is being described are known as Strivers. These are individuals who may be considered trend followers, they use fun in order to deal with the stressful situations of everyday lives. They also believe that life is unfair but that they lack the necessary traits or resources to better their own lives.