Question

________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior custome value.

Answer 1

Answer: Marketing management

Explanation: The purpose of marketing is to create and keep customers. Marketing involves the sales and advertisements of products or services, the analysis of consumer needs, including information needed to design and produce goods and services that match buyer expectations, creating and maintaining cordial relationships with customers and suppliers etc. Therefore, marketing management is considered to be the art and science of choosing target markets and building profitable relationships with them.

Answer 2

Marketing management.

Step-by-step explanation:

Marketing management is defined as the process by which conception is implemented, promotion and distribution of ideas, goods and services aimed at satisfying organisational objectives.

It focuses on application of marketing orientation and techniques in an organisation, and management of a firm's marketing resources and activities.

Marketing management involves use or research by marketers for market analysis. Some of the research methods used are qualitative market research, quantitative market research, experimental techniques, and observational techniques.