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Microsoft Windows generates considerable income for its parent company but is expensive to support. However, the expense is acceptable because Windows is the worlds dominant operating system. Based on
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Microsoft Windows generates considerable income for its parent company but is expensive to support. However, the expense is acceptable because Windows is the worlds dominant operating system. Based on this information, Windows would be categorized under the BCG market share/market growth matrix as a:_________.

User Anton Kiselev
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Answer:

Star

Step-by-step explanation:

The Boston Consulting Group (BCG) growth-share matrix is a decision and planning tool which uses graphical representations of a company’s products and services to help the company decide what it should withhold, sell, or re-invest in more.

Products that has high growth within the market and also make up a sizable portion of that market are considered “stars” and should be invested in more.

The matrix is a decision-making tool, and does not necessarily take into account all the factors that a business ultimately must face.

User Benibr
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