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If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective ____.

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Answer: Distortion

Explanation:

Distortion is the term which is basically refers to the change or the exaggeration about the products and the services information in the market by the producers then this perceptual processing is called as the distortion.

The market distortion is usually occur due to the inconsistent in the beliefs of the customers bu altering the given data or any type of information in the ideas, image and the thoughts.

According to the given question, the given perceptual process about the receive information by the customers is known as the distortion. Therefore, Distortion is the correct answer.

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