Question

Maria Ramirez is conducting research to determine consumers' personal grooming habits

Because of the personal nature of many of the survey questions, Maria wants to select the contact method that is most likely to encourage respondents to answer honestly and that will allow her to easily collect large amounts of data. Which of the following is best suited to meet Maria's requirements?
A) mail questionnaires
B) telephone interviews
C) individual interviews
D) focus group interviews
E) immersion group discussions

Answer 1

A) mail questionnaires

Step-by-step explanation:

the two main advantages of mailed questionnaires are:

1. confidentiality/anonymity: people feel free to respond honestly without having to consider other people's reaction to their responses.
2. no interview bias: certain personal issues may generate interviewer bias, and mail questionnaires eliminate that possibility by eliminating the interviewer.

So the answers are generally more honest and that is exactly what Maria is looking for.