Final answer:
Selective perception is primarily influenced by individual biases, prejudices, and cultural factors. Our perceptions can be shaped by our beliefs, values, experiences, and societal influences. It is crucial to consider these factors to ensure fair and unbiased decision-making.
Step-by-step explanation:
Selective perception is primarily a result of individual biases, prejudices, and cultural factors. Our perceptions can be influenced by our beliefs, values, experiences, and societal influences. For example, research shows that implicit racial prejudice and stereotypes can affect how we perceive and interpret information. Ethnicity, age, gender, and socio-economic status can also shape our perceptions. It is essential to be aware of these factors to ensure fair and unbiased decision-making.