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The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company identify feasible ideas and turn them into product concepts?
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The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company identify feasible ideas and turn them into product concepts?

User Edoardo Pirovano
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1 Answer

4 votes

Answer:

Screening and evaluation

Step-by-step explanation:

The seven steps in the new product development process are:

  1. New-product strategy development
  2. Idea Generation
  3. Screening and evaluation : at this stage, ideas are filtered and funneled and you must separate only those truly worth pursuing.
  4. Business analysis
  5. Technical Development
  6. Market Testing
  7. Commercialization

User Delroy
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