Question

Mark is trying to sell a metal-bending machine to a manufacturing firm. He decides to talk to people inside the firm who have expertise in metal bending-who can then provide this information to the buying center. The people he is targeting are known as ________.

A) influencers
B) users
C) gatekeepers
D) initiators
E) aggregators

Answer 1

A) influencers

Step-by-step explanation:

In a business's buying process, the influencers are the people that have the knowledge about the product's technical specifications, and who participate in the technical evaluation of the proposed alternatives.

Mark decided to talk with the people that actually work bending metal, and they are probably the ones that will be in charge of evaluating the different alternative metal benders offered to the company.