Question

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to:________.

a) rebranding.
b) co-branding.
c) product labeling.
d) brand licensing.
e) brand dilution.

Answer 1

Answer: Brand Dilution

Step-by-step explanation:

Bic production company is experiencing Brand dilution, as a result of introducing a product that is unpopular amongst their consumers. Brand dilution as the name implies, occurs when a company's brand weakens in a market as a result of the company producing products that are not liked by their target market, it can also be as a result of price increase on a brand's products.