Question

There are many perfumes in the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Because repeated exposure to these scents has made us connect them with some important event or memory, we can say the appeal of the scent is due to: A. cognitive learning. B. cognitive dissonance. C. behavioural learning. D. functional adaptation.

Answer 1

The emotional ties to specific scents that people experience with Demeter's unique perfumes are due to cognitive learning, where smells become linked with memories and emotions through the olfactory system's connection with the brain's temporal lobe and limbic system.

Step-by-step explanation:

The manufacturer Demeter creates perfumes with scents like Dirt, Lobster, and Sugar Cookie, which are tied to personal memories, and their appeal is due to the connection with significant events or emotions. This connection between smells and memories is due to a process that is best described as cognitive learning. Cognitive learning refers to the mental process of acquiring new behaviors and knowledge through experiences and recognition, including the association of certain smells with specific memories. Behavioural learning could also play a part, but it is more concerned with the behaviors that are learned through conditioning.

Our olfactory system maps the environment based on volatile chemical compounds and those familiar scents can trigger emotional responses or memories. Temporal lobe areas and the limbic system in the brain are where these smells become associated with long-term memory and emotion. This is why a perfume that smells like grandma's kitchen can immediately invoke a flood of nostalgia.

Answer 2

A. cognitive learning

Step-by-step explanation:

• As the scent is related to the memory of the person and thus when repeatedly exposed to the same type of the smell the person shows a cognitive leaning for that smell. This is a type of adaptation as the person now knows or can easily connect to that particular scent as he or she is conditioned to it.