Answer:
E.match its core competencies.
Step-by-step explanation:
Core competences are resources and capabilities that serve as a source of advantage for the any firm against its rivals. Firms use core competence to implement value-creating strategies and thereby satisfy customer’s needs.
The core competencies of any organization will distinguish it competitively and will also reflect its personality
Capabilities on the other hand are valuable, costly to imitate, rare, and no substitutable are core competencies. In turn core competencies are attributes of competitive advantages for the firm over its rivals