Question

The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.

Answer 1

viral marketing

Step-by-step explanation:

Based on the information provided within the question it can be said that the term that is being described is known as viral marketing. Like mentioned in the question this refers to a method of marketing where individual consumers share information regarding a product or service by word-of-mouth or person-to-person communication, mostly over the internet.