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To compete in today's market, how often should firms focus on marketing planning so that managers and executives have the core information about progress toward relevant goals and metrics at their fingertips:___________

User Rajnesh
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Answer: at all times

Explanation: To compete and stand out in today's market, there is need for proper marketing planning and this should be done AT ALL TIMES. This is because the more you plan, the more you discover new strategies of making your market stand out, the more your goals are attainable.

User Dharam Gollapudi
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