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When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of ___________.

User Iamgopal
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Answer:

Selective exposure.

Step-by-step explanation:

Selective exposure: In psychology, the term "selective exposure is determined as a phenomenon due to which an individual can reduce and avoid the "cognitive dissonance" via focused-selection of "attitude-congruent information" in his or her surrounding environment.

The concept of selective exposure is often being used in communication and media research that generally signifies a person's propensity to favor specific information that tends to reinforce his or her previous beliefs and therefore ignores any contradictory piece of information.

In the question above, the given tendency is an example of selective exposure.

User Sparkonhdfs
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