Answer:
Default bid amount and a Keyword list
Step-by-step explanation:
Based on the information provided within the question it can be said that in this scenario they will need to create a Default bid amount and a Keyword list in their first Google Search Ad group. The Keyword list allows their printouts to show up when individuals search any of the keywords on that list. While the Default bid amount is the amount of money that the individual can spend on the advertisement campaign.