Answer: The effect of the heroin was increased because Leonard injected it in a strange environment and his body could not use the stimuli in his basement to prepare for it.
In Psychology, the theory of classical conditioning explains this better which is defined as a learning process in which a previously neutral stimulus (such as a bell) is paired with a potent stimulus (such as food in the case of a dog), so that the neutral stimulus comes to elicit a conditioned response (salivation) similar to the one elicited by the potent stimulus.