Question

Leisure Inc. is a vacation planning company. It provides various holiday packages, such as camping outdoors, adventure sports, island getaways, countryside wine tasting, cruises, and trekking, based on the vacation activities that its consumers prefer. What types of segmentation does this represent?

Answer 1

Psychographic

Step-by-step explanation:

Psychographic segmentation separates the audience by their personality. Segmentation is done based on available data on the “budget-consciousness” of the people, separating those among them who consider themselves particularly frugal from those who are less concerned about how much they spend.

Product offerings are now made based on interests, values, and lifestyle, which determines the level of willingness to spend.

The key word is budget-consciousness”