Question

For products with a high degree of ______________________, in-store sampling (e.g., handing out tasting samples of new food items) is a useful strategy in order to speed up the diffusion process for new products.

Answer 1

Trialability.

Step-by-step explanation:

For products with a high degree of trialability, in-store sampling is a useful strategy in order to speed up the diffusion process for new products. Trialability is a product feature which tells is that how easy, quick and fast that product can be evaluated by the customers through trial process. Food items are one of the perfect example of the product category that can be judged and evaluated though a trial. In-store sampling will be very effective method for the new food products in order to generate sales. Customers can easily analyse its taste that whether they should buy it or not. Moreover, brand awareness and brand knowledge can also be increased by using in-store sampling for the new food items.