22.3k views
5 votes
Electronics Emporium, a chain of stores that specializes in devices and gadgets incorporating cutting-edge technologies, has over 150 stores in large cities throughout the Southeast and Midwest. Electronics Emporium picked the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to a location in under 15 minutes. Electronics Emporium is providing its customers with:

1 Answer

4 votes

Answer:

Electronics Emporium is providing its customers with place utility

Step-by-step explanation:

The place utility is defined as the utility produced for the product because of its location. The demand for a product can be increased by changing its physical location. In marketing, products should be available at the place where it more reachable to the consumers. Marketing intermediaries such as Electronics Emporium provides place utility by having their products available at convenient locations.

User Jon Tirjan
by
4.5k points