Answer:
Line extension
Step-by-step explanation:
Line extension refers to a situation where a company introduces a new product that is related to an existing product line.
Line extension is designed to meet the needs of a particular segment of the market.
The new product could be described with a different flavor, colour, ingredients, size etc.
For instance, Coca-Cola is an existing product, if the company that produces Coca-Cola decides to introduce Coca-Cola with zero sugar.
The ingredients has changed and the new Coca-Cola with zero sugar is now designed to meet the needs of a particular segment of the customers which is the diabetic patient.