Question

A sales training firm wants feedback on the quality of its classes and training services. The firm planned to send mail surveys to CEOs of its client companies to get the needed information. However, one executive objected to the survey plan, saying, "CEOs don't attend our classes. How will they know if the classes are any good?" Another executive added, "If the survey isn't relevant to the CEOs, it will be thrown away and we'll get no data." It appears that the research design presents problems with:A. response rate.

B. relevance of population.
C. validity.
D. improper statistical analysis.
E. both A and B.

Answer 1

E) both A and B.

• A. response rate.
• B. relevance of population.

Step-by-step explanation:

In statistics, the response rate refers to the number of individuals who actually answered our survey out of the total number of people in the sample. In this case, they feared that very few CEOs would actually respond to the survey.

Also in statistics, the relevant population is the group of people whom you want to sample in order to be able to extrapolate those responses to the entire population. In this case, the problem with surveying CEOs is that they didn't attend the training classes, so their responses aren't useful.