Question

A public relations firm tailors its advertising and promotional services according to the needs and preferences of specific customers. This exemplifies ________.

Answer 1

D. Individual marketing

Step-by-step explanation:

Individual marketing also known as personalized or one on one marketing is a promotional or marketing tool used for separate entities. It involves the used of marketing strategy to personalize products to the needs and preferences of individual customers. It is also sometimes referred to as customized marketing. Major focus are placed on linking products with each individual and not the general market.

In individual marketing, the specific needs of the customer are met. With the aid of technology, it's become easier for companies to deliver individualized and customized products and services.

Answer 2

Answer: individual marketing

Step-by-step explanation:

Individual marketing can also be called personalized marketing or one-to-one marketing is a marketing technique which tailors products and marketing programs to the needs and preferences of individual customers.

Individual marketing technique is applied directly to a specific consumer. It is aimed at satisfying customers wants individually.