Register
An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function. A. True B. False
72.6k views
5 votes
An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function. A. True B. False

User QPeiran
by
6.2k points

1 Answer

3 votes

Answer:

A. True

Step-by-step explanation:

  • An integrated marketing communication is an approach to the development and the creation of the seamless interaction with the brand and the enterprise.
  • And focuses on all aspects of the marketing and advertising and the sales and public relation and the interaction on the marketing mix.
  • And thus be viewed as an overall organization plan rather than a marketing function.
User Jouke Van Der Maas
by
5.2k points
Ask a Question
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

5.9m questions

7.7m answers

Other Questions

_____ reminds customers and clients that they made a good choice in selecting a company with which to do business, or it reminds them of the good qualities of their purchase.​
Demonstrate how binomial nomenclature is related to classification systems by identifying the genus name and the specific name of the domestic cat felis catus
The dark printed words on the page of a book are easily read because they are printed on a light ground. this is an example of the principle of ____________.
On august 1 the darius co. purchased a photocopy machine for $8,000. the estimated annual depreciation on the machine is $1,680. if the company prepares annual financial statements on december 31, the
When president obama was elected, the u.s. economy was in trouble, and has slid into a recession. consumer spending was low and getting worse. in an effort to stop the decline, president obama proposed
Link Copied!