Question

The 80/20 principle holds that 20 percent of all customers generate 80 percent of the demand. Although the percentages usually are not exact, the general idea often holds true. Which consumer market segment is described here?A. Benefit segmentationB. Geographic segmentationC. Market segmentationD. Usage-rate segmentation

Answer 1

Answer: usage-rate segmentation

Explanation: Usage-rate segmentation divides a market by the quantity of product bought or consumed. The 80/20 principle holds that 20 percent of all customers generate 80 percent of the demand.