Question

In order to cultivate a favorable picture of the organization, Rhodes Group, a financial services corporation, advertises itself to potential applicants by using the slogan, "Investing in you no matter what road you take." This scenario is an example of _____ advertising.

Answer 1

Image Advertising

Step-by-step explanation:

Advertisement

This is a marketing strategy that is used to create or raise for a product, service or ideology through a channel of communication. The channel of communication might be through the media or one on one meeting.

Image Advertising

Image advertising creates a good psychological of a product in the consumer's mind. It is an advertising strategy that employs associating the product to a particular value or lifestyle, which in turn influences the consumer's choice for the product.

The Rhodes group uses the slogan "Investing in you no matter what road you take." This simply tells the consumers of the product and services that they care about them. That image of Rhodes group has been created in their inner mind and it will always influence how they patronize Rhodes group