Question

When a firm adapts a product or service to meet an individual customer's wants or needs, it is undertaking an extreme targeting strategy called ______.

Answer 1

The correct answer is Micromarketing.

Step-by-step explanation:

Micromarketing is the personalization of sales actions by a thorough knowledge of the interests and habits of the individual consumer.

This is how micromarketing is defined, a practice that tends to be generalized to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum of microsegments, of unique, but large, market niches. With more precise promotions and actions. Other criteria could be specific interests, age, sex, common activities or geolocation.