Final answer:
Patagonia managers look for employees who actively participate in the sport they design products for as part of their hiring strategy.
Step-by-step explanation:
In this case, the subject of the question is Business.
Patagonia managers look for employees who actively participate in the sport they design products for because it is part of their hiring strategy to ensure that the employees have a deep understanding and passion for the sport. By hiring individuals with a personal connection to the sport, Patagonia can create products that meet the needs and preferences of their target customers. For example, a surfboard shaper who loves to surf will have insider knowledge of what makes a great surfboard, which can lead to the creation of high-quality products.
This practice helps Patagonia maintain a competitive edge in the market by offering products that are not only functional but also resonate with the target audience, resulting in higher customer satisfaction and loyalty.