Question

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____. a. cognitive dissonance b. internal stimuli c. selective exposure d. the want-got gap

Answer 1

Answer: A- cognitive dissonance

Explanation: Cognitive dissonance is seen as the disagreement which is usually an uneasy emotion within a buyer contemplating to buy a product. In this case, the buyer will be trying to choose from two equivalent selections which could be attractive or unattractive making the buyer purchase elsewhere or having guilt after purchasing. This is why it is essential for marketing managers to send postpurchase letters and give guarantees on products and other persuasive marketing to motivate the buyer's feelings with buying the product.

Answer 2

Answer: Cognitive dissonance.

Step-by-step explanation:

Cognitive dissonance is the discomfort an individual feels when they receive information contrary to beliefs they already hold. Post purchase letters and guarantee on product can help to clear doubts that might want to arise in the mind of consumers about a product they intend buying. This doubt that may want to arise is a form of Cognitive dissonance.