Question

The _____ effect explains the different impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another

Answer 1

vehicle option source

Step-by-step explanation:

vehicle option source is advertisement management technique in which manager used to advertise the same audience through different media sources i-e television, radio ans so on . As mangers observed that some media sources have greater impact to attract consumer than other media sources. As people perceive and attract differently depending on media source.