Question

Edna Bates, a marketing researcher who is an expert in customer satisfaction research, is asked by a client to conduct a study dealing with a completely unfamiliar research topic. Edna consults secondary data to gain more insight about this unfamiliar area. Edna is engaged in the _________ stage of the marketing research process.

Answer 1

Situation Analysis

Step-by-step explanation:

In order for Edna to study an unfamiliar research topic, she has to engage in situation analysis so as to have more insight on the research topic.

Situation analysis is therefore important before developing a marketing strategy in order to determine the health of the business.

Situation analysis is a tool used for determining the strengths and weakness of a business.

Situation analysis also refers to the analysis of the internal and external factors of a business. .

Answer 2

situational analysis

Step-by-step explanation:

Based on the information provided it can be said that the Edna is engaged in the situational analysis stage of the marketing research process. This stage focuses on defining potential customers, as well as evaluating company growth, assessing the different competitors of the business. All this is done in order to find the different factors that support or attack the company's objectives.