Question

Ronald Systems Inc. has developed a line of appliances that run on solar energy and cause no harm to the environment. Which of the following concepts is illustrated in this scenario? a. Divestment b. Opportunism c. Green marketing d. Cause-related marketing

Answer 1

Option C Green marketing

Step-by-step explanation:

Green marketing is the marketing of product which is environment friendly which means it brings no harm to the environment.

In the current scenario, the company has developed an appliance product which is environment friendly because it runs on solar energy. This means that the company is pursuing green marketing strategy as the product is not utilizing any energy source that effects the ecosystem.