Answer:
Cash cow
Explanation:
The BCG's portfolio matrix was designed to help individuals and businesses decide how to invest making use of certain parameters.
It has a matrix which is divided into four quadrants; Dogs, Question marks, Stars and Cash cow.
1. Dogs: These are the set of products that have low growth or market share.
2. Question marks or Problem Child: Here we have Products that have high growth markets with low market share.
3. Stars: Products in high growth markets with high market share.
4. Cash cows: Products in low growth markets with high market share.
In the matrix the Cash cows is the segment of the matrix which talks about a business ability to generate sufficient cash than it. needs to maintain its market shares.