Question

Many people find it difficult to peel hard-boiled eggs. Eggies is a kitchen gadget designed to help make cooking hard boiled eggs quicker and easier. The product allows customers to hard-boil eggs without the shell. Consumers simply crack an egg, pour it into the plastic "Eggie," boil, then twist to enjoy hard-boiled eggs without the messy peeling of the eggshell after they're done. Eggies is using _____ segmentation.

Answer 1

E) benefit

Step-by-step explanation:

Benefit segmentation refers to segmenting your products or services depending on the benefits that their potential consumers will find more appealing. Benefit segmentation is based on the value perceived by the customers.

In this case, the benefits that potential customers can obtain from eggies is to cook hard boiled eggs more easily and quickly without having to deal with broken shells and hot eggs that burn your hands.

Answer 2

Benefit segmentation

Step-by-step explanation:

Benefit segmentation is based upon understanding the problem and how the product will resolve that problem. People usually seek for the product depending that can fulfill their needs. Thats how different customers have different perspective regarding the product. By considering the customer demands, companies then made their products accordingly.

Just like in the above case, company find out that many people find it difficult to peel hard boiled eggs. So they should make something that helps the customers. Then they designed the product that can boil egg without its shell. So it is an example of benefit segmentation. The product has given benefit to the customers by solving their problem.