Question

When firms sell products that meet the needs of many kinds of customers, it may use a(n) ____________ targeting strategy because there is little need to formulate different strategies for different groups.

Answer 1

undifferentiated

Step-by-step explanation:

This strategy is known as undifferentiated target strategy. In this strategy, a firm or organisation targets all the market segments rather than focusing on one. It helps to target many potential customers. Usually, this market strategy is based on one product, one segment, one marketing mix and a single unique promotional strategy. As this strategy is used to target everyone it uses a single technique to reach maximum customers.