Question

A real estate company provides housing services to retired individuals. It basically helps individuals above the age of sixty to search for houses with peaceful surroundings. Which of the following statements holds true for the real estate company?a.It depends on its ability to reduce the price to drive competition out of the market.b.It does not face damaging attacks from larger firms.c.It growth is never stymied irrespective of the fact that it serves a niche market.d.Its area of operation cannot be made to disappear or be taken over by larger competitors.e.It can charge very high prices.

Answer 1

E

Step-by-step explanation:

It can charge very high prices

A real estate company marketing strategy in which it concentrates its resources on entering or expanding in a narrow market or industry segment.

This focused strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. The company because its focused on this group can charge very high prices also owing to the fact that this niche wants a particular type of environment and they are probably too old to do that search and bargain prices.