Question

Geraldo went to the supermarket to buy a bottle of chocolate syrup. While there, he saw the latest copy of National Enquirer at the checkout stand. He had not planned on buying the magazine, but on the spur of the moment, he bought himself a copy. This decision by Geraldo is an example of:

A. impulse buying.
B. a habitual solution.
C. expected behavior.
D. extended problem solving.
E. convenience buying.

Answer 1

A.

Step-by-step explanation:

Based on the information provided within the question it can be said that this decision by Geraldo is an example of impulse buying. This term refers to when an individual decides to buy a product/service without planning it in advance, but instead doing so on the spot (impulse). Such as Geraldo did by buying the magazine solely because he saw and wanted it.