Question

An HVAC company is selling heating and cooling equipment. Between its sales staff and the VP of Marketing, the sales staff would want to a. ​Price aggressively to ensure sales are made b. ​Price less aggressively to ensure that profitable sales are made c. ​Price at cost to minimize sales d. ​None of the above

Answer 1

Answer: B. ​Price less aggressively to ensure that profitable sales are made.

Explanation: One of the he main objectives and target of a sales staff is to ensure that pricing is made in such a way that will lead to higher return,higher turn over and higher profits for the company which they represent.

Between its sales staff and the VP of Marketing, the sales staff would want to ​PRICE LESS AGGRESSIVELY TO ENSURE THAT PROFITABLE SALES ARE MADE IN ORDER TO ENSURE THAT THE MEET THE SET TARGETS IN BOTH VOLUME AND VALUE.