Answer:
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
Step-by-step explanation:
Conversion optimisation is the process by which a framework is set up to increase the number of customers that complete a goal.
There is analysis of customer behaviour so that motivators are identified. This insight is used to persuade customers to take a desired action.
The hypothesis is tested and continuously optimised to drive customer action to perform tasks on the website.