Answer: C. Access the current reality
Explanation:Accessing the current reality of a market or product involves conducting certain benchmark activities in other to access or identify the challenges which may hinder the product or market from reaching the intended height. Current reality assessment is a fundamental step in making a product launch as a good reality assessment will pave the way to making success and generating the company's projected revenue from the product. It is an important aspect of the strategic management process as it projects the popularity of the intended product.