Answer:
Core Competency.
Step-by-step explanation:
Core competency: It is the mixture of resources and skill that create advantage for an organization that distinguish them from other competitor or enterprises in the market.
Every company should have some core competency to gain sucess in the competition. It help the organization to grow and understand consumer need.
In the given case, Organization´s core competency are rare to be copied by competitors and customer find it valuable.