Answer:
The both firms lose and the consumers gain
Step-by-step explanation:
This scenario paints the picture of a Price war.
A price war is a competition strategy known by repeatedly cutting prices below those of competitors.
As a competitor lowers its price, then others will lower their prices to match.
Eventually, price wars are beneficial to the buyers who are consumers, who can take advantage of lower prices.
Price cutting is not good for any of the competing companies involved because the lower prices reduce profit margins and can threaten their survival.
If this practice of price reduction continues the monopoly profits are erased, and the smaller, more marginal or less efficient firms cannot compete and must close.