Question

Andy Yocom saw prime advertising space on the flags on the golf course. He reasoned that any marketing messages would get prominent attention if they were placed on the flags since golfers focus on them when they take their shots. As a result Yocom used his own initiative and money to start Invision Golf Group Inc. Yocom is an example of a(n):

A. Entrepreneur
B. Venture capitalist
C. Capitalistic adventurer
D. Franchiser
E. Ultra-capitalist

Answer 1

A. Entrepreneur

Step-by-step explanation:

Andy Yocom is an entrepreneur, because he saw a market opportunity, took a financial risk (he had to finance the advertising in the golf course, either with his own capital, or by taking up debt), hoping to recover the investment in the near-future, and earn a profit as well.

That is what entrepreneurs do: they try to find market opportunities, set up businesses to meet take advantage of those opportunities, assuming financial risks in the process, with the hopes of earning a profit afterwards.