Question

Candice is the marketing manager for a consumer goods firm. Based on results from a market segmentation study, Candice has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results of the study identified a sizable 'heavy half' that Candice decided to target because she has always assumed that the most profit potential exists with this segment. Candice may be guilty of committing __________________ .

Answer 1

The correct answer is The majority fallacy.

Step-by-step explanation:

It is a type of wrong reasoning that takes as true the popular and majority belief. A situation that interprets as sufficient to determine the truth. A fallacy that appeals to the majority as reasoning.

Many possible titles of this fallacy, the appeal to ad populum is based on what it takes as a popular or majority belief or opinion.

It is equivalent to taking the majority principle as a proof of the truth of a reasoning.

They reveal the problem of democratic decisions, which may be logically wrong but legally binding.