Question

The internal records system supplies results data, but the marketing intelligence system supplies ________ data. A. thematic B. happenings C. revenue D. internal

Answer 1

The correct answer is letter "B": happenings.

Step-by-step explanation:

Marketing intelligence is a corporate philosophy that implies understanding customers, stakeholders, the market and the environment in which a company operates. It is based on the events or happening data that are collected through different activities that are held inside and outside the firm. Marketing intelligence refers to understanding what are consumers doing and how the company can influence them.