Answer:
C
Step-by-step explanation:
Benchmarking is a process of comparing the performance of a company’s products and services against those of another company which is considered to be the best. The essence of benchmarking is to identify more opportunities for improvement. When companies with superior performance are analysed and then compared with your business, you can implement changes that will bring about significant improvements in your business.
That might involve changing a product’s features to closely match a competitor’s offering, or changing the method of services offered, or even rebranding the customer relationship management system to enable better communications with customers.