Question

With respect to motivation research, which of the following is a technique in which small numbers of people with similar backgrounds and/or interests are brought together to discuss a particular product, idea, or issue?Multiple ChoiceA. in-depth interviewB. delphi techniqueC. focus groupsD. association testsE. nominal group technique

Answer 1

C. focus group

Step-by-step explanation:

Focus group is a market research technique in which a group of few people is selected to identify the feedback of certain product or identify the consumer preferences before launch of certain product.

The best strategy for motivation research with small number of people with similar background is focus group. This is suitable for research to identify interests of people who are similar in nature and belongs to similar backgrounds.