Answer: roadshow
Explanation: roadshows are a type of pitch to employees, potential investors, customers etc. by firms and executive management team of firms about upcoming modifications while creating a space for dialogue. They provide an avenue for series of meetings to be held across different departments, locations in which top executives of a firm have the opportunity to discuss policies, sales etc. with employees, investors.
Roadshows are a cost-effective alternative to traditional marketing avenues although there are some expenses involved, it still more cost effective than traditional methods of brand engagement.