Question

Because there are a significant number of "green-conscious" consumers, it is a legitimate market segment for many companies that have heretofore relied on more traditional segmentation such as demographics or psychographics.

a. True
b. False

Answer 1

True

Step-by-step explanation:

Market segments are customer groups, based on common characteristics people within each group share, such as; age, sex, geographic location, race, religion.

The significant increase in the number of green (or environment) conscious consumers make it a legitimate market segment that can be targeted by companies.